Jochen Smuda, CEO at Ucon in Berlin approached and told me about this collaboration he was planning, a Ucon branded laptopcase in collaboration with Rainer Spehl. He had a short film about the creation of the case in mind. So we met up, talked it through and set the date for the shoot. Rainer managed to get us into his really authentic but shared workshop in Berlin Kreuzberg. The nice and humble person he is, he didn’t complain about repeating actions for the shoot or coming back for a 2nd day even though the owner of the workshop complained. He actually built a whole case in the process of the film. Another good thing was his ability to speak English, so no subtitles (which is awesome).
Originally we planned to make the video quite short, about two or three minutes. But I wanted Rainer to talk about the idea behind the case and its history in the video, I thought that would add to it. Unfortunately I wasn‘t able to cut the story down to two or three minutes. In the end the video turned out to be about 7 minutes, which is quite long, but the in depth making of the case was appreciated by people working in product design and crafts, as there were quite a few obstacles to overcome in the history of creating the case, i.e. Apple changing the sizes of their laptops right after the first version of the case was released.
Jochen did some really good work promoting this collaboration, as the whole thing blew up on the internet, the case and the video reached nearly 50.000 views and was featured on many of the leading blogs, i.e Hypebeast. Thanks to Erased Tapes and Codes in the Clouds for the Music as well as Felix Strosetzki for assisting and helping out with the shoot.